Rectangular mouse pad dimensions are 7.75″ by 9.25″.
You have been asked to design a cover for a popular magazine. Be sure to include the following elements:
- name of the magazine (masthead)
- cover photo that is of quality resolution
- issue date
- at least four “teasers” of articles or story line titles within the magazine
- bar code
- issue price
A good cover needs to accomplish four things:
- Identify the personality of the magazine
- Attract a target audience
- Lure the reader into the magazine
- Establish a visual identity which a consistently used format
Before completing the cover consider the following:
- Is the type style readable? Can you read the type against the background? Are the “teasers” too long? Are the “teasers” descriptive enough for readers to know what the article is about? Does the type size signify importance of the different areas on the magazine?
- Does the photo support the theme? Does the photo catch your eye? Is it too busy or too simple? Is it clear?
- Is the layout easy to read or confusing?
Be sure to print a copy of your completed project and place in your Professional Development Planner in the Portfolio section.
New Professional Sports Team
A new professional sports team is being developed. The owners have hired you as a graphic artist. You need to complete the following projects (using a little imagination you even get to determine the location, name, and professional sport):
- Determine a name for the team
- Determine a mascot for the team
- Create a logo for the team
- Create a promotional t-shirt design (actually have a picture of the t-shirt with the design applied to it or on it)
- Create a design for a website home page including a navigational menu. Take into consideration the following information a person might want to obtain from the website: team name, logo, mascot, team players, coaches, cheerleaders, game schedules, results, ticket information, seating chart, social media such as facebook and twitter, fan information, merchandise such as apparel, employment opportunities, and news.
- Create a poster promoting the new team as well as the team website. Use 11″ x 17″ for the dimensions of the poster.
Be sure to print a copy of your completed projects and place them in your Professional Development Planner in the Portfolio section.
Super Bowl Projects
You are to create a 13” x 19” poster for the upcoming Super Bowl football game. Be sure to adhere to the following guidelines:
- Create a 13” x 19” Adobe Photoshop document with 300 ppi resolution (this will be a large file size)
- Be sure to include the Who, What, When, Where, and Why in addition to other pertinent information such as what stadium location as well as what television channel will televise the event.
- Do not use a white background… use an image or combination of images as the background.
- Include the names, mascots, and logos of both team involved.
- Include the logo for the Super Bowl as well as what number this will be or year of the event.
- Include what league of football the Super Bowl is part of.
- Save the image in Photoshop format (.psd).
- Print one copy of the image in a smaller version on 8.5” x 11” paper using the color laser printer and place that version in your Professional Development Planner in the portfolio section.
- Post the poster in Adobe PDF format on your website. You may need to save the poster with a different name and adjust the resolution to 100 ppi to get a smaller file size to post on the internet. Ask me for help if needed.
- Provide a link on your blog to the poster in PDF format on your website.
The admittance tickets need to be 6″ wide by 2″ tall with 200 ppi resolution. They should have a stub area for the person to keep upon admittance. You may determine the size of the stub.
Be sure to include the following on the ticket:
- Event name
- Event Date
- Ticket price
The t-shirt design may be 13″ x 19″ dimensions or 8.5″ x 11″. Pick one of the teams playing at the Super Bowl and design the t-shirt as if that team wins the game. Therefore, your t-shirt design will not be designed as an advertisement for the Super Bowl but as a t-shirt for the winning team!
Starting Your Own Business
The Starting Your Business assignments are a collection of individual projects designed to give you hands-on practice in using your graphic design skills to create a variety of business documents and marketing materials for a business. You will use Adobe Photoshop, Illustrator, or InDesign to create these materials. Throughout this project, you will be challenged to use creativity, entrepreneurial, writing, and decision-making skills that will yield professional business and marketing materials.
Graphic design students will need to complete the following assignments for the Starting Your Own Business project:
- Determine a name and description for your business.
- Design a logo for your company.
- Develop a tagline for your company.
- Create a business card for your company. There are also examples of business cards in Chapter 7 of the “Robin Williams Design Workshop Second Edition” text on the table as well as Chapter 8 of “The Non-Designer’s Design & Type Books Deluxe Edition” text on the table. Most business cards are approximately 3.5″ x 2″ but they do not have to be. Be creative!! You want people to remember you and your business (in a positive light).
- Create a letterhead for your company. Company letterhead is the heading that is printed at the top of a sheet of letter size paper, usually consisting of a company name, logo, address, Web site address, and telephone and fax numbers. Letterhead is similar to a business card in that it provides the reader with important contact information about a business. Consistency is the key in promoting your business, so the layout, design, and style of your letterhead should be similar to your business card. The letterhead should be 8.5” x 11”. Be sure to incorporate your color scheme and logo as well as all pertinent contact information such as company name, address, telephone number, fax number, and website URL.
- Create an envelope for your company. Company correspondence is usually sent through the mail in an envelope that designed specifically for that company. The envelope should have the return address information for the company somewhere near the top left corner. This information should include the company name and address as well as the logo. Use Adobe Photoshop or Illustrator to create a #10 size envelope for your company. Use the dimensions of 4.125” x 9.5”. Be sure to include your return address information on the envelope but leave the middle part blank (where you type who the letter is sent to).
- Create a promotional letter (on your letterhead) to send to prospective customers or clients of your company. You are trying to promote your goods or services to potential customers. It would be a good idea to maybe offer a discount or freebie try to get them to start doing business with you.
- Create a promotional brochure for your company. This needs to be a double fold or tri-fold brochure. Ask me for help if needed. You will actually have two files: one side for front side which has either two sections or three depending on if it is a tri-fold brocure and one side for the back with either two or three sections. Post a link to the brochure (may have two links…one for front and one for back) on your blog and your website.
- Create a newspaper or magazine advertisement for your company. The advertisement can either be a full page ad (8.5″ x 11″) or a 1/2 or 1/4 page ad.
- Create a t-shirt design for the employees of your company or for your customers.
When considering a name for your business, keep in mind a business name should:
- Convey an immediate impression of your business to customers.
- Convey expertise in the products and/or services being offered to your business.
- Convey the value and uniqueness of your products and/or services.
- Convey the qualities and benefits of your products and/or services.
- Convey the desired style and image of your business.
- Be pleasant and positive to read or hear.
- Be easy to pronounce.
- Be easy to remember.
- Be non-limiting to accommodate future growth and expansion of the business.
- Consist of no more than two or three words.
A business name should not:
- Be too similar to other business names.
- Offend or embarrass potential customers.
When selecting a business name, it is important that you determine if the business name is already in use by another business entity. Not only is it ethically wrong to use a business name that already exists, but most states have strict laws set up to protect the names of businesses.
A logo is a name, symbol, or trademark designed for easy recognition. Logos can be made up of text only, or a combination or text and graphics. The goal of the logo is to always project the company’s intended image. Logos are used on just about every document a business produces such as business cards, letterhead, advertisements and flyers, brochures, signs and posters, and the business website.
When designing a logo for your business, follow the guidelines listed below:
- Your logo should project your company’s image.
- Your logo design should be simple. Creating a logo with too many graphics or too much text makes it difficult to read and remember. You want to design a logo that customers will remember for the long-term.
- Your logo should be unique, easily recognizable, and it should be different from your competitors.
- Keep the number of colors to a minimum. The colors you use in the logo will become the “signature” colors of your company.
For information and hints on creating logos, you may refer to Chapter 6 – Logos of the Robin Williams Design Workshop Second Edition text has lots of valuable information about logos. The information on pages 87 through 102 will be very helpful and have lots of design inspiration ideas!
You may check out http://vandelaydesign.com/blog/galleries/clever-creative-logos/ for inspiration and tips for logo design.
A tagline is a repeated phrase or selection of words associated with a specific individual, organization, or product. Taglines are often called slogans.
Taglines or slogans are the first step to brand building. Over time, a good tagline or slogan can be your best and least expensive form of advertising. If your company name, logo, and tagline are all working as they should, they become an advertisement in themselves.
A successful tagline should:
- Be short and to the point.
- Consist of no more than four to six words.
- Convey a message of what your business provides.
- Be consistent with your logo design.
- Be easy to remember by potential customers.
Some examples of taglines include:
- When you care enough to send the very best. – Hallmark
- Good to the last drop! – Maxwell House Coffee
- Mmm…mmm…good! – Campbell’s
- They’re grrreeeaaat! – Kellogg’s Sugar Frosted Flakes
- Always low prices! – Wal-Mart
- Think outside the bun. – Taco Bell
- Snap. Crackle. Pop. – Kellogg’s Rice Crispies
- Once you pop, you can’t stop. – Pringle’s Potato Chips
The purpose of the business card is to announce one’s identity, presence, and the intention to conduct business. Business cards usually contain the following:
- Business name
- Postal mailing address
- Telephone and fax numbers
- Web site address (URL)
- The business logo and tagline
- Name and job title of the individual representing the business
- E-mail address of the individual representing the business.
When designing the layout of the business card, consider the following tips and guidelines:
- Information – Decide what information should go on the business card. You want the reader to remember who you are, what you do, and how to contact you.
- Do not overcrowd – Since the business card is a very small document, it is important not to try and “squeeze” too much information on it.
- Consistency – The look and design of the business card should be consistent with other documents used in the business.
- Typefaces (fonts) – Use no more than two different typefaces (fonts) on your business card. This helps create a clean, easy-to-read business card. These typefaces (fonts) should be consistent with other documents used in the business.
- Proportion – Keep the size and placement of each element on the business card balanced and in proportion. This will help make the card more pleasing on the eyes of the reader.
- Color – Keep your company color scheme in mind.
A well-designed brochure usually includes the following information about a business:
- Name of the business
- Mailing address
- Telephone and fax numbers
- Web site address
- Logo and tagline
- Contact person’s name and job title from the business
- E-mail address
- Graphic images to help illustrate what your business provides to the customer
- List of products and/or services offered
- Prices of products and/or services offered
- A brief company history
- Key benefits of the business
- A call to action (something to entice the reader to inquire further)
To project a professional image, the layout and design of your brochure should be consistent with that of your business card and letterhead.
A three-panel brochure is a document consisting of one sheet of paper with print on both sides. This is known as a two-sided document. The brochure is folded equally into thirds, which makes up the three panels for each side. A brochure should include information on the front and back of your brochure (may use a different file for front than back). The brochure should include information about your business, how it got started, future plans, product information, pricing, website URL, etc. Be sure to use your color scheme as well as your logo and catchy phrase!
You have been hired as a graphic designer for a new band. You have been given the following projects. Use Adobe Photoshop, Adobe Illustrator, or Adobe InDesign to complete the projects.
- Determine a name for the band and a description of your band and band members. Include the folowing information in the description:
- type of music your band plays
- how many members are in your band and what are their names
- what is the typical target audience of your band
- Create a logo for your band.
- Create a business card for your band
- Create a letterhead for your band
- Create an envelope for your band (9.5″ x 4.125″)
- Create a poster advertising an upcoming concert. Be sure to include the following information on the flyer: Name of band, Logo of band, Date, time and location of concert, Where tickets can be purchased ahead of time and day of concert, Contact information for your band including website address, and Why someone should attend the concert!
- Design an admittance ticket for the concert
- Be sure to include the following:
- concert date
- concert time
- concert location
- section, row, and seat number
- Include a tear-off stub with date and seat information
- Create the ticket with dimensions of 5 inches x 1.75 inches
- Be sure to include the following:
- Design a concert t-shirt
- Design a bumper sticker for your band
- Use 10.5″ x 3″ dimensions
- Create a frisbee design that can be used as a promotional tool for your band. Frisbees are round (perfect circles)… the size is up to you. You are trying to direct people’s attention to your band and/or the band’s website, music sales, and/or concert info.
- Design a CD jewel case that will have your band’s name, logo, title of the CD, song list, copyright info, bar codes, band member names, and other elements that will help attract the attention to the CD’s target audience.
- Design a magazine cover that showcases your band. Create a cover for a popular magazine that has a photo of your band or band logo on the cover. You need to include the name of the magazine, issue, headlines for feature stories as well as the information about your band (photo, name, headlines).
- Design a backstage pass for a concert for your band. You may decide the dimensions of the pass. Remember that most backstage passes are either clipped on your clothes or hung around the neck so it isn’t real large but it does need to be large enough to read easily. The pass needs to have the band logo as well as the concert date and other information that would allow the user to obtain backstage privileges.
Food Related Business
You will be the graphic designer for a new business. You have been given the task of creating the following items for a food related business:
- name of business – You will be determining the name and type of restaurant/food-related business before starting on the logo design for the business. Email me the name of your business along with a brief description of the types of food you will be specializing in.
- logo – 2″ x 2″ – The logo is a visual graphic that people can connect to your business. Logos should be 2″ x 2″ dimensions with 200 ppi resolution. Your logo needs to be created in Illustrator or Photoshop. If you were creating a logo for a real business you would need to create the logo in a vector graphic format (Illustrator is a common vector program but Photoshop is not) so the logo could be resized easily and not lose any quality. Since many of you have not learned how to use Illustrator yet, you may create your designs in Photoshop. For information and hints on creating logos, you may refer to Chapter 6 – Logos of the Robin Williams Design Workshop Second Edition text has lots of valuable information about logos. The information on pages 87 through 102 will be very helpful and have lots of design inspiration ideas!
If you want examples, you can check out the work of last year’s students (links available from menu at top of blog).
- letterhead – 8.5″ x 11″ – Create a letterhead for your business. Letterheads should be 8.5″ x 11″ dimensions with 200 ppi resolution. The letterhead needs to include at minimum the following: Name of business, Logo, Address (including street address, city, state, and zip code), Phone number, Fax number, Email address, and URL of website. Chapter 7 of “Robin Williams Design Workshop Second Edition” text has great information about jazzing up letterhead, envelopes, and business cards. Do NOT just center information at the top and/or bottom of your projects and call that your design. I am looking for something cool and dynamic! Be sure to use the resources provided for inspiration. Chapter 8 of “The Non-Designer’s Design & Type Books” (which are on a shelf under the hole punch machine in the hallway) has some great information about making dynamic letterheads and business cards as well as other materials.
- envelope – 9.5″ x 4.125″ – Create an envelope to be used with the letterhead for correspondence. You are using the envelope to send information to someone…their address will be used in the area of who the correspondence is sent to. Envelopes should be 9.5″ x 4.125″ dimensions with 200 ppi resolution.
- business card – 3.5″ x 2″ – Create a business card for your company. Be sure to include your logo as well as items such as the name of the company, address, phone, url of website, email address. I will try to post examples of unique business cards. There are also examples of business cards in Chapter 7 of the “Robin Williams Design Workshop Second Edition” text on the table as well as Chapter 8 of “The Non-Designer’s Design & Type Books Deluxe Edition” text on the table. Most business cards are approximately 3.5″ x 2″ but they do not have to be. Be creative!! You want people to remember you and your business (in a positive light).
- menu – 8.5″ x 11″ front and back or 11″ x 8.5″ folded with front and back of each side
- flyer with coupon(s) – 8.5″ x 11″ – Create coupon flyer which may be any size but no more than 8.5″ x 11″. The purpose of the coupon flyer is to have at least one coupon but no more than four which may be redeemed at your business. Be sure to include details such as the expiration date on each of the coupons!
- kids placemat to keep them occupied while eating or waiting on order – 8.5″ x 11″
- punch card for a special discount of some kind – small enough for a person to easily carry in wallet
- t-shirt design that can be worn by employees or used as a promotional item
The following resources may be helpful with this project:
You may check out http://vandelaydesign.com/blog/galleries/clever-creative-logos/ for inspiration and tips.
You may also want to refer to a page of my blog from last year(http://tfrascht.wordpress.com/links/color-resources/) which has various websites that may be useful when deciding on a color scheme.
Sample letterheads – http://www.youthedesigner.com/2009/12/22/83-crazy-beautiful-letterhead-logo-designs/.
The following are just a sample of some logos designed for restaurants:
Smashing Magazine website has a blog entry entitled “Vital Tips for Effective Logo Design” that will be helpful – http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/ . The same site also has a blog entry entitled “10 Common Mistakes in Logo Design“ – http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/
Check out the following links for examples and information for business cards and menus:
Tanner L has created a blog entry that you may find helpful – http://tlewisdd12.wordpress.com/2012/11/02/first-years-and-businessess/. Thank you Tanner!
Print all the work related to your business and put in sheet protectors and place in the Portfolio section your professional development planner.
Facebook Cover Photo and Profile Picture
I realize not everyone has a Facebook page or account; however, your assignment is to design a cover photo as well as a profile pic that is included as part of the lower left corner overlapping the cover photo. If you need some inspiration for this project, check out “30 Examples of Creative Facebook Timeline Covers” by Vandelay Design.
The following is basic information you need to set up these two files (one for profile pic and one for cover pic). Cover photos are 851 pixels wide and 315 pixels tall. You can Google Facebook cover photo and get more information if you need it. The profile pic that overlaps the cover photo is 160 pixels by 160 pixels. More information about that is available by clicking here.
Don’t have a Facebook page? Creative a cover and profile pic for another company or organization. Ask me for help with topics or approval possibly.
Black Friday Ad
Create a “Black Friday” ad advertising a “mock” sale for a business (real or fake) of your choice.
Professional Planner Cover
You will be creating a cover for your Professional Development Planners. Your cover needs to include the following:
- at least one personalized QR Code that directs the viewer to your blog or website which was created from http://www.qrstuff.com
- text that is created with a font that you have selected and downloaded from dafont.com
- at least one other element such as a graphic image
Create the cover page using Adobe Photoshop, Adobe Illustrator or Adobe InDesign. Start with a letter size paper (8.5″ x 11″) with 200 pixels per inch resolution.
End of School Letter
All students need to complete the following before the last day of school:
- A letter to me which includes the following:
- first paragraph – why you took this class, expectations you had, and whether or not those expectations were met
- second paragraph – what you liked best about the class as well as what you liked least about the class and ideas for changes or improvements that could be made for future students
- third paragraph – your future plans such as what you will be doing next year as well as what your plans are upon high school graduation and how what you learned or experienced in this class may impact or be utilized in your future plans
Fundraising Event Flyer
You have been asked to design a flyer for a fundraising event. The flyer should be designed for 8.5″ x 11″ paper. Be sure to include the following information on the flyer:
- Name of the group conducting the fundraiser
- The type of event being held (type of fundraiser, activities involved, method of raising money)
- Give the date, day, and start and end times
- Location of event (complete address and concise directions, if necessary)
- The mission of the fundraiser (Are you raising funds for a group, a charity, or providing assistance to an individual or family?)
- Logo if working with an organization or company that utilizes logo (Be sure to gain permission to use logo and/or follow all copyright laws regarding use of logo.)
Be sure to check out samples of flyer designs posted on the Digital Design Pinterest account for Flyer Designs (http://www.pinterest.com/DDClass/flyer-designs/)
Sports Event Flyer for a Marathon Race
You have been asked to create a flyer advertising a marathon. The flyer is key for a successful race. Make sure that all of this information is written on the flyer: name of the event, date of the event, location of start and finish, directions on how to get there, starting time, course distance and a description as accurate as possible (a course map with elevation is the best), entry fee and registration deadline, awards (for each participant and for age group winners), race contact information (address, telephone, fax, e-mail, website of the organizing committee), and sponsors.
Web Site Design – Ultimate Fitness
You have been hired to create a website for Ultimate Fitness. Information that you will need to complete the project is included in the Ultimate Fitness Web Site Design Simulation book. For more specific instructions about how to get started, visit my blog page regarding the Ultimate Fitness project.