Email me your details goals for the week. Be sure to include Lynda.com course and chapter names.  You will also have the option of working on a Mock Business project.  See details below regarding the mock business activity.  You will attend the Career Center on Wednesday.  You do not have class on Friday.

Some important dates to keep in mind:

  • Monday, April 21 – Start Mock Business Projects
  • Wednesday, April 23 – NTHS meeting with Mrs. Koehn at 9:30 am and 1:45 pm in break area
  • Thursday, April 24 – Portfolios due for 2nd and 3rd year students
  • Friday, April 25 – No class
  • Monday, April 28 – Start working on project for wall
  • Friday, May 2 – No class
  • Monday, May 5 – National Technical Honor Society at 5:30 pm
  • Friday, May 9 – No class
  • Monday, May 12 – End of school letter assignment
  • Tuesday, May 13 – Awards assembly at 9 am – all students attend and no class in afternoon
  • Thursday, May 15 – End of school letter due
  • Friday, May 16 – No class
  • Tuesday, May 20 – Project for wall due
  • Tuesday, May 20 – Mock business projects due
  • Thursday, May 22 – Last day of school for AHS students
  • Monday, May 26 – No class
  • Wednesday, May 28 – Last day of class

Those dates are also posted on the Digital Design blog calendar page – https://nwtechdigitaldesign.wordpress.com/calendars/.

If you choose to work on the Starting Your Own Business project, the following are the first few assignments.  The remaining assignments are posted on the “Student Projects” page on the “Links” menu:

  1. Determine a name and description for your business.  Post them on your blog as well as your website.  Remember… you can’t use an existing business!
  2. Design a logo for your company.  Use the custom dimensions of 2 inches x 2 inches with 200 ppi resolution for your logo.  If you were creating a logo for a real business you would need to create the logo in a vector graphic format (Illustrator is a common vector program) so the logo could be resized easily and not lose any quality.  Since many of you have not learned how to use Illustrator yet, you will be creating your designs in Photoshop.A logo is a name, symbol, or trademark designed for easy recognition.  Logos can be made up of text only, or a combination or text and graphics.  A logo is one of the most important elements in defining an image for a company.  Logos are used on just about every document a business produces such as business cards, letterhead, advertisements and flyers, brochures, signs and posters, and the business website.When designing a logo for your business, follow the guidelines listed below:
    • Your logo design should be simple.   Creating a logo with too many graphics or too much text makes it difficult to read and remember.  You want to design a logo that customers will remember for the long-term.
    • Your logo should be unique, easily recognizable, and it should be different from your competitors.
    • Keep the number of colors to a minimum.  The colors you use in the logo will become the “signature” colors of your company.

    Some logos have stood the test of time.  Notice how each logo is simple to read, uses minimum colors, and includes the company name within the logo.

    Screen Shot 2013-03-25 at 11.14.16 AM

    For information and hints on creating logos, you may refer to the following:

    Chapter 6 – Logos of the Robin Williams Design Workshop Second Edition text has lots of valuable information about logos.  The information on pages 87 through 102 will be very helpful and have lots of design inspiration ideas!

    Smashing Magazine website has a blog entry entitled “Vital Tips for Effective Logo Design” that will be helpful – http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/ . The same site also has a blog entry entitled “10 Common Mistakes in Logo Design“ – http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/

    Post your logo on your blog as well as your website.  Your logo must be in .jpg, .gif, or .png format when you post it.

  3. Develop a tagline for your company.  According to Yahoo! Small Business… A tagline or slogan is a short statement intended to convey your brand in just a few words. A tagline can help new visitors to your site understand quickly what your business is about. A great tagline will also be memorable enough that visitors remember it later.Do you recognize these taglines and slogans?
    • Nike: Just do it.
    • Capital One: What’s in your wallet?
    • Maxwell House: Good to the last drop.

    Your tagline doesn’t have to compete with the giants of advertising to be effective — it should simply describe your business and work well with your business or site name. In fact, we recommend displaying your tagline just beneath your title on every page of your site. Add it to your business cards, email signature, and anywhere else your business name appears.

    It can be difficult to create a tagline for your business, but these tips may help:

    • Your tagline should be memorable!
    • Don’t use generic words, clichés, or words that may be hard to read or pronounce.
    • Your tagline should reflect your personality. If your business if fun, your tagline should be, too — but avoid cutesy or overly punny slogans, which could be interpreted as unprofessional or snide.
    • Keep it simple.

Quote:  The secret to getting ahead is getting started.  ~ Mark Twain

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