Email me your goals for the week.  You need to either work on Lynda.com lessons or the Starting Your Own Business project which is listed under Student Projects on the Links menu unless I give you permission today to continue working on a previously approved project.

If you choose to work on the Starting Your Own Business project, the following are due by Friday:

  1. Determine a name and description for your business.  Post them on your blog as well as your website.  Remember… you can’t use an existing business!
  2. Design a logo for your company.  Use the custom dimensions of 2 inches x 2 inches with 200 ppi resolution for your logo.  If you were creating a logo for a real business you would need to create the logo in a vector graphic format (Illustrator is a common vector program) so the logo could be resized easily and not lose any quality.  Since many of you have not learned how to use Illustrator yet, you will be creating your designs in Photoshop.A logo is a name, symbol, or trademark designed for easy recognition.  Logos can be made up of text only, or a combination or text and graphics.  A logo is one of the most important elements in defining an image for a company.  Logos are used on just about every document a business produces such as business cards, letterhead, advertisements and flyers, brochures, signs and posters, and the business website.When designing a logo for your business, follow the guidelines listed below:
    • Your logo design should be simple.   Creating a logo with too many graphics or too much text makes it difficult to read and remember.  You want to design a logo that customers will remember for the long-term.
    • Your logo should be unique, easily recognizable, and it should be different from your competitors.
    • Keep the number of colors to a minimum.  The colors you use in the logo will become the “signature” colors of your company.

    Some logos have stood the test of time.  Notice how each logo is simple to read, uses minimum colors, and includes the company name within the logo.

    Screen Shot 2013-03-25 at 11.14.16 AM

    For information and hints on creating logos, you may refer to the following:

    Chapter 6 – Logos of the Robin Williams Design Workshop Second Edition text has lots of valuable information about logos.  The information on pages 87 through 102 will be very helpful and have lots of design inspiration ideas!

    Smashing Magazine website has a blog entry entitled “Vital Tips for Effective Logo Design” that will be helpful – http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/ . The same site also has a blog entry entitled “10 Common Mistakes in Logo Design“ – http://www.smashingmagazine.com/2009/06/25/10-common-mistakes-in-logo-design/

    Post your logo on your blog as well as your website.  Your logo must be in .jpg, .gif, or .png format when you post it.

  3. Develop a tagline for your company.  According to Yahoo! Small Business… A tagline or slogan is a short statement intended to convey your brand in just a few words. A tagline can help new visitors to your site understand quickly what your business is about. A great tagline will also be memorable enough that visitors remember it later.Do you recognize these taglines and slogans?
    • Nike: Just do it.
    • Capital One: What’s in your wallet?
    • Maxwell House: Good to the last drop.

    Your tagline doesn’t have to compete with the giants of advertising to be effective — it should simply describe your business and work well with your business or site name. In fact, we recommend displaying your tagline just beneath your title on every page of your site. Add it to your business cards, email signature, and anywhere else your business name appears.

    It can be difficult to create a tagline for your business, but these tips may help:

    • Your tagline should be memorable!
    • Don’t use generic words, clichés, or words that may be hard to read or pronounce.
    • Your tagline should reflect your personality. If your business if fun, your tagline should be, too — but avoid cutesy or overly punny slogans, which could be interpreted as unprofessional or snide.
    • Keep it simple.

Congratulations to the following students for earning Brainbench certifications:

  • Megan – Adobe Photoshop CS5
  • Matt – Web Design for Accessibility

If I emailed you with the name of a Brainbench test to take and you have not done so yet, you need to take it before Friday.

For the Illustrator users, Tanner has shared a good vector source on her blog in case you missed it.  She has also used her skills with Adobe Illustrator to create an informative and cool Infographic about gaming in America.

Just a remember from a few weeks ago, everyone needs to submit a “guest blog post” that I will share with the class.  These are due before May 10th.

Mrs. Koehn wants to have a “practice” for the National Technical Honor Society induction ceremony.  Practice will be held this Thursday at 9 am and 1 pm.  If you are not here during that time, please check with Mrs. Koehn on Thursday when you get here.  The actual induction ceremony will be held on Tuesday, April 30, at 7 pm.  National Technical Honor Society members from Digital Design this year are: Destinee Barnett, Jeremy Carver, Dianna Gonzalez, Clayton Hill, Matt Martin, EmmaRae Cook, Connor Cummings, Megan Garnett, Jayna Hadwiger, Reygan Martin, Emily Shafer, Caleb Smith, and Conner Whitley.

If you will be absent for any activity this week, be sure to submit a leave request prior to your absence.

Quote: Impossible isn’t a fact, it’s an opinion. @WomenSports

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